StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The Corporate Rationale of the Virgin as a Group of Companies - Case Study Example

Cite this document
Summary
The discussion "The Corporate Rationale of the Virgin as a Group of Companies" seeks to answer the questions: Are there any relationships of a strategic nature between businesses within the Virgin portfolio? How does the Virgin Group, as a corporate parent, add value to its businesses?…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.7% of users find it useful
The Corporate Rationale of the Virgin as a Group of Companies
Read Text Preview

Extract of sample "The Corporate Rationale of the Virgin as a Group of Companies"

The Corporate rationale of Virgin as a group of companies is that in 2006 Virgin required accessories for a typical multinational. Virgin group is also called “a branded venture capital house” as described by Branson. There was no group at that time. This is a website that described the virgin as a family, not a hierarchy. Financial operations were managed in Geneva. In 2006 Branson explained the basis of Virgin and he considered some opportunities; such as have to enhance their brand and be global in scope and have more expectations of the good return of investment. Every business in the ring-fenced so that lenders have no rights to any other assets. Virgin evolved from private companies to a group where some companies are listed.

I believe that in spite of the fact that The Virgin Group appears to have numerous organizations in as numerous distinctive fields, there are presumably some vital connections between the specialty units. With these key connections Virgin can attain a few advantages, for instance, economies of scale when purchasing supplies or with their logistics, more control over the business, access to more purchaser data over a few related organizations, or by making it less demanding for the corporate guardian to comprehend and deal with every vital specialty unit on the off chance that they are all in comparable fields. (Keller, Parameswaran & Jacob, 2011). 

However, overall Virgin takes pace after a random broadening method. This implies that The Virgin Group is an association that moves out of its own industry or market and seeks new open doors wherever they are accessible. It adventures its present capabilities and sets about broadening in ways which can make utilization of these abilities easier and this further may overall be under-utilized.

The Virgin Group as an issue guardian values all its organizations. The Virgin Group attains esteem by understanding the systematized markets. The Virgin's administration group has made a decent showing in recognizing fulfillment in the business. The administration group's aptitude and experience matched to the system permits the organization to offer more for less.

The Virgin gathering likewise increased the value of its organizations with the brand name and utilized the brand name to overcome hindrances. The Virgin brand name is a shopper's supporter and as noticed before the brand is highly regarded with the British. The Virgin Group as a corporate parent additionally assists with restricting the dangers for alternate organizations joining in the joint venture.

The Virgin Group guarantees that development is among the staff parts and aides guaranteed that the people are fruitful in their vocations. The Virgin Group gains accomplices that have the same personality set for the wonder and they guarantee that they match their capacity to be creative and make a separation for their specific organization. These inventive contemplations and thoughts are then connected specifically in the business and in this way helping it to be fruitful. (Keller, Parameswaran & Jacob, 2011). 

Question No. 4: What were the main issues facing the Virgin Group at the end of the case and how should they be tackled?

The Virgin gathering of organizations was confronted with two principal issues. In the fleeting was the bunch's monetary circumstance. Various Virgin's organizations were encountering considerable negative money streams. Regardless of arrangements to create reserves, this still left in effectively performing organizations, for example, Virgin Express, Virgin Megastores, and Virgin Money, where offloading Branson's value stakes would demonstrate more troublesome.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic management Case Study Example | Topics and Well Written Essays - 500 words - 5”, n.d.)
Retrieved from https://studentshare.org/management/1667677-strategic-management
(Strategic Management Case Study Example | Topics and Well Written Essays - 500 Words - 5)
https://studentshare.org/management/1667677-strategic-management.
“Strategic Management Case Study Example | Topics and Well Written Essays - 500 Words - 5”, n.d. https://studentshare.org/management/1667677-strategic-management.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Corporate Rationale of the Virgin as a Group of Companies

Making Changes in Existing System of Conducting Business

Strengthen Position in the corporate market – One of the strongest reason for which the company considered to implement changes in their ... Therefore the companies which successfully implements change in their system of operation are successful and on the contrary those who could not execute it properly remain at the flipside.... The chosen company is a part of the renowned virgin group.... The report will also try to draw attention to on the specific changes which are undertaken by virgin Blue....
10 Pages (2500 words) Case Study

Business Analysis - Virgin Galactic

Introduction the virgin Group is a British-based, multinational conglomerate maintaining market presence in a variety of industries, including travel, hospitality, music, telephony and entertainment.... the virgin Group is considered to be one of the world's Superbrands, receiving regular industry-generated rewards and accolades for establishment of a successful business model built on effective marketing promotion.... Aabar Investments took a 32 percent ownership in Virgin Galactic, making them one of the largest venture capitalists supporting the virgin brand....
11 Pages (2750 words) Essay

Porter's Five Forces Analysis

This essay "Porter's Five Forces Analysis" discusses three primary styles of corporate parenting.... The essay analyses the best entry mode for its expansion strategy for internationalization.... The essay explains the global competitive advantage of Tesco.... hellip; The bargaining power of buyers is relatively high in this industry....
8 Pages (2000 words) Essay

Virgin Trains

oth Virgin Management and Stagecoach have a group of directors.... the virgin Management team which is owned by Sir Richard Branson is the majority shareholder, owning around 51% of shares of the company, as compared to Stagecoach Plc which owns 49% of the company's shares (Leathley, 2011).... A board, which is known as Virgin Rail Group, manages Virgin Trains and is comprised of Stagecoach and the virgin Management team.... This paper ''Virgin Trains''  is mainly based on one of the most important railway companies of the United Kingdom namely Virgin Trains....
8 Pages (2000 words) Essay

Strategic Capabilities to Gain a Market Competitive Advantage

The voice of the customer group of e Bay that is used for gathering customer input is not dependent on the web.... 3 Case 3 the virgin group is constructed on various mixtures of businesses.... the virgin brand name was considered as the most essential... In this way, both companies can boost their sales, as the strength of purchasing power will make an impact on a single brand with two manufacturers.... These flavored drinks are popular among the teenage group as they consume flavored alcoholic soft drinks....
7 Pages (1750 words) Essay

International Corporate Diversification

The study attains this, by evaluating drivers of international diversification; cases of companies that have either succeeded in the venture of international diversification and those that failed extensively, as well as, the reasons that led to this success or failure.... Many business scholars have provided extensive evidence indicating that, in a globally competitive economic environment, numerous companies worldwide are progressively extending operations to foreign market segments....
13 Pages (3250 words) Essay

Corporate Strategy - British Airways and Alitalia

BA also suffered extreme negative publicity due to some failed campaigns against competitor Richard Branson's virgin Atlantic, facing lawsuits worth 3 million (Soure:Wikipedia), not to mention trade union problems, strikes etc.... hellip; Under pressure to rewrite their failing corporate structures, they underwent some painful "surgery" including laying off of excess manpower, to present brave examples of 21st century survival skills. ...
4 Pages (1000 words) Assignment

Rationale Behind Companies Moving Operations Into or Out Of the USA

Thus, The US does not operate in isolation and effectively companies from the country move operations out and into the country.... Conversely, there are different reasons for companies to move their operations out and into the country.... hellip; While the key reasons for companies moving jobs out of the USA range from taking advantage of cheap labor and avoidance of high taxes, companies moving jobs into the country allude to a steady rise on wages as the main reason of moving their plants and operations back to the country as this article explains....
5 Pages (1250 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us