StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Service Value Evaluation on the Restaurant in London - Dissertation Example

Cite this document
Summary
In this study "Service Value Evaluation on the Restaurant in London", the researcher will explain the adopted research methodology and the justification conducted on similar methods. The researcher will also present a glimpse of the survey questionnaire which will be used to gather primary data…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94% of users find it useful
Service Value Evaluation on the Restaurant in London
Read Text Preview

Extract of sample "Service Value Evaluation on the Restaurant in London"

Download file to see previous pages

In order to plan and align activities with the research schedule, research methodology plays a vital role in outlining a roadmap. On the other hand, adopted research methodology clarifies the guidelines and principles that should be strictly followed by the researcher to successfully complete the study. Reliability of the primary data also relies on the selection of appropriate research methodology in order to develop a valid conclusion and set of recommendations by the end of the research work (Kothari, 2004).

Keeping this in view, two types of research methodologies are available to researchers. One is qualitative, and the other one is quantitative research methodology. Qualitative researchers are those, which tends on to explain natural phenomenon pertaining to the area under study. In qualitative researches, the researcher observes a natural phenomenon and interprets it according to his personal approach towards the area of study. Qualitative researchers are widely known as a multi-method approach which includes interpretive and naturalistic views on the area which is being examined by the researchers (Gillham, 2000). It is important for the researchers that they conduct qualitative researches in natural settings and build logic with the help of theories around the answers presented against the research questions. The data retrieved for completing a qualitative research study is retrieved from sources that provide detailed answers to the research questions. These sources of information can be interviews, focus group discussion, personal observation and etc. Another important aspect that needs to be noticed here is that qualitative researches are based on an inductive approach usually requires researchers to explore the phenomenon and implicate the findings to the general environment (Crowther & Lancaster, 2012; Gordon & Marian, 2006).

Then there is a quantitative approach to research work which requires researchers to support the findings of the study with the help of statistical data. Research works based on quantitative approach are considered as more authentic than qualitative approach as it supports the findings of the study scientifically. On the other hand, quantitative research works are based on a deductive approach as they rule out the findings which are not reliable and focus only on those findings, which are scientifically proven by statistical figures and justified by the previous work conducted on the same subject. Researches that are based on a quantitative approach are generally more reliable as they look for cause and effect to build up a suitable conclusion and recommendation part. Keeping the discussion pertaining to quantitative researches, it can be asserted that quantitative researchers are more reliable and authentic as compared to qualitative research methods (Jackson, 2010).

Keeping in view the context and aim of the present study, the researcher has adopted a quantitative approach to research work, i.e. the researcher will use both quantitative research methodology to ensure the authenticity of the primary research with the help of statistical testing. By doing this, the researcher will first collect data by using a survey questionnaire (quantitative) to fetch primary information from the customers pertaining to different dimensions of service structure.

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Service value evaluation on the restaurant in London Dissertation”, n.d.)
Service value evaluation on the restaurant in London Dissertation. Retrieved from https://studentshare.org/business/1497017-service-value-evaluation-on-the-restaurant-in
(Service Value Evaluation on the Restaurant in London Dissertation)
Service Value Evaluation on the Restaurant in London Dissertation. https://studentshare.org/business/1497017-service-value-evaluation-on-the-restaurant-in.
“Service Value Evaluation on the Restaurant in London Dissertation”, n.d. https://studentshare.org/business/1497017-service-value-evaluation-on-the-restaurant-in.
  • Cited: 0 times

CHECK THESE SAMPLES OF Service Value Evaluation on the Restaurant in London

Operations management

This paper aims to discuss the theoretical approaches of operation management and then provides an analysis of the manner in which a restaurant, Tasty Delights, can ensure that their suppliers meet their need for raw materials and also provides an analysis of the operation techniques to be employed in both quality and supply.... Activities related to this include quality control, storage, process evaluation, and logistics.... Strategic issues are inclusive of the determination of location and size and plants for manufacturing, designing of supply chains, and agreeing on telecommunication network or service structure....
10 Pages (2500 words) Term Paper

MacDonalds Fast Foods Restaurant and Lloyd Pharmacy in London

This study "MacDonald's Fast Foods Restaurant and Lloyd Pharmacy in london" discusses the cultural environment in MacDonald's.... On the contrary, at The MacDonald's there are two structures, the senior management, and the restaurant side.... The general manager is answerable for the everyday function of the MacDonald's fast food restaurant together with employing, instructing and supervising the employees, ensuring that the restaurant remains in a proper working situation and guarantee that things run efficiently when the restaurant is open....
9 Pages (2250 words) Case Study

Changing the Food Service in Healthcare

This report is a decision-making plan of a hospital restaurant, which is experiencing problems because its clients are complaining that the quality and price of foods offered by the restaurant are not up to standard.... According to the paper Several objectives are identified, including ensuring that the restaurant is run at a cost-effective manner, and the employees are given monetary and non-monetary incentives to boost their performance.... Yet still, many customers have complained that the price of the foods sold in the restaurant is too costly, yet it is of low quality (Cannon & Morgan, 1990)....
13 Pages (3250 words) Term Paper

The Success and Level of Future Achievement of the Business

In the current report market research has been conducted for setting up a restaurant business.... In the present report, a restaurant is going to be established.... Various factors such as market size in terms of value and volume, various segments of customers and their demographic profile, buying patterns, economic and legal and social environment are extensively studied (Carter and Jones-Evans, 2006).... They prefer a good experience more than just service and value a cosmopolitan, unique and sophisticated environment....
8 Pages (2000 words) Research Paper

Aspects of the Restaurants Business

This research proposal "Aspects of the restaurant's Business" discusses relevant aspects of supply chain management for the restaurant business.... This entails a transition from a quality level that is considered acceptable to one that is considered exceptional, from satisfied customers to customers very eager to eat at the restaurant.... Achieving such a level of quality would make the restaurant more than just favourable.... Our supply chain management analysis, proposals, and strategies will deal with the process of effective planning and control of the operations that make up the restaurant's supply chain from the point of origin of the ingredients and other items of restaurant use by the suppliers to the point of consumption of the prepared food by the customers....
13 Pages (3250 words) Research Proposal

Business of Restaurant

t is seldom that people visit a restaurant to enjoy the delicacies.... The location has an important role to play in the establishment of restaurant.... The prime areas where the density is more has the probability to entice customers as your restaurant will be placed in the choice of the customers.... The visibility of your restaurant will be more in densely visited areas like the public offices, main junctions, and places near tourist attractions where the human hits are more....
8 Pages (2000 words) Essay

Building Customer Loyalty

This paper seeks to provide insight into how the three commitment component model can be used to formulate loyalty programmes and consequently foster consumers' loyalty to a family-run Thai restaurant based in london.... Customer loyalty will enable the Thai restaurant to attain higher efficiency by streamlining operation strategies, providing customers' with favorite meals or services, and incurring lower expenditure, while using three commitment component model-based programmes....
21 Pages (5250 words) Essay

Marketing Mix - Le Bistort Pierre Restaurant

Making sure that your marketing efforts are complementary and working together in synergy is essential to the restaurant's success.... the restaurant serves a variety of items in variety of sizes for different meal times.... the restaurant also revises its menu often.... Besides affordable prices, the restaurant has deals, or combos served at special timings, like Early bird and Pre-theatre that provides Amazing value with two courses before 7....
6 Pages (1500 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us